Gucci Concept Lookbook
The floral patterns, bright colors and lavish complexity of Gucci runway fashion is what attracted me to the brand. I wanted this book to include many different looks on opposite ends of the spectrum. However as a body of work, I wanted the pages to feel cohesive and united by certain design elements, bold colors, and intense lighting. I chose to incorporate scans of pressed flowers and plants because they posses this translucent, layered quality that mirrors the delicate nature of the clothing.